Once you have built your webpage, you have to update it as time permits so your visitors will return time after time.

You must constantly update the information on your webpage.  No one likes to visit a page that hasn't been updated in six months.  The less you do it, the less likely visitors will return if they find that the information is still the same after a period of time.  Try to update and add information to your webpage as much as possible.  That leads me to the next section below.

You must constantly check your links.  If they find a lot of links that won't work, visitors may not return to your webpage.  I know that I am not good about this because my website is very large so it hard to go in and check my links on a regular basis.  But for those with small webpages, this should be done every three or so months.  For those with large sites, check the links when time permits.

It is good to change your graphics periodically.  Your webpage can get stale if the same graphics are used year after year.  Try to update your graphics as much as possible.  The graphics on my website have changed many times since late 1998 and early 1999 when I first started building my own graphics.

If you are no longer going to maintain your webpage, please take it down.  There's no need to take up space that someone else could be using for his or her webpage.  If I noticed that a webpage hasn't been updated in six months or more, I usually don't go back to that page.  I call those pages "dead pages."

You should let your visitors know when additions and updates were made.  I have a "Additions and Updates" section for visitors.  I also let visitors know when each page was first created and last updated at the bottom of each page.